Riding on this change in aspirations, V-Mart a value retail chain is growing close to 22 per cent year-on-year, and is aggressively looking to expand its footprint, with 60 new stores this year.
According to the decision, such entities can now first operate through e-commerce and then open brick-and-mortar stores.
The stipulation that new front-end stores will have to be set up will impact M&A in the sector.
Apart from making your purchases on these platforms expensive, it will also mean sellers will have to face the brunt of reduced cash flows amid already low margins for some. Experts said the proposal, which will take effect on April 1, 2020, and will be inserted as a new section in the Income Tax Act, is expected to affect the working capital of e-commerce companies and reduce cash flows for e-sellers.
Finance Minister Nirmala Sitharama on Thursday stated the government is planning to provide a relief package of Rs 1.7 lakh crore to the underprivileged, poor and migrant workers affected by the lockdown amid the coronavirus outbreak. The scheme has been named the Pradhan Mantri Garib Kalyan Scheme.
A handful of online retailers have started offering alcoholic beverages through the e-commerce route since then. Letsbuydrink.com caters to Delhi, Gurgaon, Faridabad and Mumbai and offers imported alcoholic beverages for sale.
Recent easing of restrictions does not address the pain in the sector.
In the future, publishers will need to think of digital immersive marketing just like marketing a movie or show on Netflix is an immersive experience.
